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How social media influences cosmetic surgery decisions

Are social media platforms the word of mouth equivalent in today’s digitally dominated world?

Australasian Society of Aesthetic Plastic Surgeons National PR and Marketing Manager, Julia Power writes, the rise of the social media has changed forever how brands, organisations and in particular small to medium sized businesses connect with consumers.  As with other industries, medical practices and in particular plastic surgery practices are now able to reach potential […]

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Surgeon holding breast implant

Breast implants not a life long solution writes ASAPS President, Dr Mark Magnusson

President of the Australasian Society of Aesthetic Plastic Surgeons (ASAPS), Dr Mark Magnusson said in response to a news.com.au story that appeared today, it’s important for women to understand that breast implants are not lifetime devices and at some point, the majority will need to undergo further surgery to retain the initial desired result. The

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Unchecked Medical Business isn’t good for Patients

Professor Anand Deva, a leading Australian clinician, academic, translational researcher and healthcare innovator writes in response to the recent tragic events in Sydney about the death of a medi-spa owner who perished during a cosmetic surgery procedure. The circumstances of her death are now under investigation and it has been alleged that a visiting Chinese tourist administered a

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The elderly patient: our forgotten market

The advent of the internet has forced our hand to market to patients through Facebook, Twitter, Snap Chat and Instagram.  But are we neglecting an important sector that is not drawn to social media for its information regarding plastic and aesthetic surgery? According to the Australian Bureau of Statistics, the number of older adults has

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